"Price" and "products" are two major driving forces behind cross-border e-commerce, according to a research conducted by MIC (Market Intelligence & Consulting Institute), a Taipei-based IT research institute. "This is evidenced by the fact that buyers in mature countries like the US, UK, and Australia, and the emerging countries like China and Russia tend to be price- and/or product-driven when shopping online. That is, they are lured by factors such as attractive pricing, superior quality products, sufficient inventory levels, and wider product selection," says Rosa Chang, an industry analyst with MIC.
Consumer Preference in Major Cross-border e-Commerce Markets
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China
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Australia
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UK
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US
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Russia
|
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Motivations
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- Superior quality products
- Sufficient stock levels
- Attractive pricing
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- Sufficient stock levels
- Attractive pricing
- Better overall conditions
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- Sufficient stock levels
- Better overall conditions
- Attractive pricing
|
- Attractive pricing
- Sufficient stock levels
- Better overall conditions
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- Attractive pricing
- Wider product selections
- Better overall conditions
|
|
Concerns
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- Not easy to return goods
- Language barriers
- Inconvenience
- Needs can be met locally
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- Lack of trust
- Needs can be met locally
- Not easy to return goods
|
- Needs can be met locally
- Not easy to return goods
- Never considered it
- Longer delivery time
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- Needs can be met domestically
- Never considered it
- Not easy to return goods
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- Needs can be met domestically
- Not easy to return goods
- Never considered it
- Longer delivery time
|
|
Country of Choice
|
|
|
|
|
|
|
Most Popular Products
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- Clothing & accessories
- Cosmetics
- Consumer electronics
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- Clothing & accessories
- Books, DVDs, video games and software
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|
- Clothing & accessories
- Stuffed toys and travel & leisure
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- Clothing, shoes, and accessories
- Consumer electronics
- Toys
|
Source: eMarketer (2015/2), TNS (2015/8), compiled by MIC, November 2016
To see more about this report, please visit: Trends and Challenges in Worldwide and Taiwanese Cross-Border E-Commerce
For future receipt of press releases, or more information about MIC research findings, please contact MIC Public Relations.
About MIC
Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. https://mic.iii.org.tw/english